Well, reason is, you do care. For one reason or another you chose to be doing what it is you are doing. If you keep track of your WHY, as pointed out so brilliantly by Ken Mueller in this article "It’s Not About Blogging, Social Media, or Any of That Other Stuff."
Ken states that by focusing on your WHY "You will be more successful in connecting with your intended audience" and I couldn't agree more!
I can help you with your WHY, your Mission Statement, or Purpose Statement. Understanding what your motives are is crucial to your success or failure. Getting clear and concise as to why you are doing something is key in helping you achieve your goals!
For my WHY, be sure to check out my Mission Statement at the bottom of my Home page. Thank you!